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We put the client at the hearth of every our action and we try to “educate” our clients at adopting the same approach. We are Marketing, Sales Management and Business Development experts so we know well the value of a satisfied client and how could be deleterious the loss of one. Losing a client has both direct effects on revenue, and indirect effects on the corporate image and it also undermines the possibility of finding clients with the “word of mouth”. All of this is nowadays even more exasperated by the disarming immediacy of the web.
We take care of the clients in every step of the business relationship. We are available, reactive, pragmatic and sensitive and we have internal processes and computer tools that can go along with this orientation. This is much better than merely put the capital letter at the beginning of the word “client”.
Our concept itself of “marketing” is strongly affected by the marriage with the customer-centric philosophy. For us “market-making” is not just having a good capacity in communication, in promoting and positioning our products, in adopting always the more correct pricing policies. For us marketing is summarized by the American writer and businessman Seth Godin: «Marketing is the way your people answer the phone, the typesetting on your bills and your return policy»

This also applies to us who make marketing our principal source of livelihood.
Our mission is to help healthy companies, led by good people, who produce useful products or deliver quality services, to promote themselves. The direct consequence is the improvement of their business performances. On the other side, we don’t love the speculative marketing that builds a copyright package around nothing. We like to look to the future not to the present because we believe that “Three things shine before the world and cannot be hidden. They are the Moon, the Sun, and the Truth” (Siddhartha).
We apply the same model to start-up. Indeed, young businesses based on a strong idea stimulate our commitment and enthusiasm. We prepare for them a proactive and realistic business coaching considering primarily their limited resources. Above all, we don’t like to win easily doing marketing for big companies with considerable brand, structures and budget. For us results, not sizes, matter. Here a crucial point of a beautiful film that talks about the story of WikiLeaks – the famous and discussed international organization that receive and publish private, and often “burning”, documents. This is the dialogue between the founder Julian Assange e his spokesman Daniel Domscheit-Berg. This dialogue summarizes our belief that has been essential for iWIZ’s “survival”:

D.D – How many volunteers there are?
J.A. – A hundred. We have a hundred of volunteers. What’s up? We have a hundred of email addresses!
D.D. – Is a very different thing…
J.A. – Listen, every start-up exaggerate its dimensions. Why you think people share with us private information. Do you really believe they would give it to two fools with one server?
D.D. – Do we have only one server?
J.A. – Castro began a revolution with 82 men. It doesn’t matter how small you are if you have faith and a plan of action.

iWIZ deals with marketing and technology playing such practices as inseparable components of the right mix of knowledge transferred to its customers.
Through the synergy between our two business lines, Innovative Solutions and Trading & Innovation, we cater to both the medium and large market companies by providing design services and implementation of networks and architectures, even complex, collaborative portals and solutions for management of information and processes, especially those unstructured, and SMEs to which work alongside us to help them improve their performance by recovering competitiveness through strategic planning, communication, the development of markets, including foreign markets, the management of the relationship with (CRM) technology, innovation, web, e-commerce.
Among the clients we include both large international companies and both domestic small and medium enterprises of various sectors, from retail to industry through the services and advice.
We aim to become the benchmark for corporate communications, corporate branding and digital marketing. We approach our projects with the understanding that, in order to maximize the objectives, it is essential to integrate and coordinate the web, digital and more traditional instruments at our disposal and use them in synergy within the framework of a strategy.
A strategic use in particular of digital channels and social media is in fact the most effective way to create quality content, generating social engagement and, thus, create value for the enterprise.

We are good people who love to be surrounded by good people. Ethics, morality, responsibility, conscience: these are the pillars of our association that inspire our daily actions, inside and outside the company.
We have opted for slender structures and for a management model based on the interaction with external actors, complementary in competencies and related in pursuit the same goals and values
In this way, we can use qualified consultants to approach any project with seriousness, passion, reliability, competence and full compliance with requirements and timelines. All this enables very competitive rates and ensures agility, both in the presale stage and in those delivery.
We believe so much in horizontal integration between companies as “liquid” strategy to increase the size of the company, with a market position strengthened, and, of course, with a consequent reduction in costs for obvious economies of scale that, starting from January of this year (2016), in the capital of iWIZ, has entered Almapro Srl, an important Emilian company that provides iT services in the ERP, systems and networks, security and certified training. The intent was to strengthen the company, combining the skills and broadening the markets. The results obtained so far, are very encouraging and lead us to look to the future with optimism and ambition.
And in the summer of 2016, iWIZ has set up, together with other 12 companies, “Valore in Rete”, a horizontal corporate network with legal personality, which aims to offer synergistically a wide range of highly integrated consulting services in areas of quality and safety, administration and finance, marketing and sales, information technology, human resources.