Our Blog


Tax Refunds and Valuing the Territory?

The answer is Art Bonus.

The Art Bonus is the tax credit destined for all those, companies and private citizens, who decide to make free donations of money to support the culture; investing in the recovery and enhancement of the Italian cultural heritage.

Read More

Culture is good for health

Art is certainly a fascinating discipline with its many facets and shades.

About this purpose, the university of Bologna has conducted an experiment on a hundred “cavy of culture” with the aim of scientifically demonstrating, for the first time in Italy, if this discipline can have health benefits. The test was conducted during a series of guided tours to dome of the sanctuary of Vicoforte, in the province of Cuneo, near Mondovì.

Read More

The seven deadly sins of CRM

The idea to write this blog post was born from an article in the major magazine “Harvard Magazine”, the text begins with these words: “In the automation race the next frontier is in marketing and sales. As everyone knows, in the past decade, computer systems have penetrated massively into design and production…” and then goes on to say: “Commitment to automated marketing and sales systems has tremendous potential in terms of improving productivity “.Read More

Internationalization of companies

IRAN: ECONOMIC AND LEGAL BACKGROUND OF REFERENCE

In today’s international panorama, Iran represents a country that offers a wide range of opportunities for promoting trade relations and Italian know-how, given the emerging relations between the two countries, and embodied in multiple and consolidated solidarity agreements with the Simultaneous allocation of permanent diplomatic representations in their respective capitals. Read More

Persuasive copywriting

Lately, I feeled the duty to write this post to shed some light on Copywriting, its meaning, and its role in the web and marketing.

According to my not so clear vision, content creators of the web are divided into two main categories: the first category includes users who write for second purposes, and the second ones who write for second purposes and because they like to write.Read More

SEO – Website Optimization

SEO services of Optimization are aimed at all companies wishing to exploit to the utmost the huge market created by the search engines and specifically from Google; Companies aware that SEO positioning does not offer immediate, but gradual, incremental results, a medium-term farsighted investment that will pay off the wait much more.Read More